As Tentpole Tech Events Move Online, CMOs Are Seeking Deeper Digital Integration

While many industry leaders are still grappling with how to proceed with virtual events in the COVID-19 era, companies like IBM, Salesforce and Adobe are looking for new ways to attract audiences virtually for their annual conferences.

As Tentpole Tech Events Move Online, CMOs Are Seeking Deeper Digital Integration

While many industry leaders are still grappling with how to proceed with virtual events in the COVID-19 era, companies like IBM, Salesforce and Adobe are looking for new ways to attract audiences virtually for their annual conferences.