Can virtual events deliver the same results as on the ground? Yes, says Ben Chodor - if you avoid these mistakes.

Vendors claim that interactive virtual events are beyond the scope of today's platforms. Or they give us faux interactivity, falling far short of what's possible. I'm not buying it. Neither is Intrado Digital Media. Here's what a compelling virtual event takes.

Can virtual events deliver the same results as on the ground? Yes, says Ben Chodor - if you avoid these mistakes.

Vendors claim that interactive virtual events are beyond the scope of today's platforms. Or they give us faux interactivity, falling far short of what's possible. I'm not buying it. Neither is Intrado Digital Media. Here's what a compelling virtual event takes.