Coronavirus upended the trillion-dollar events business. Here’s how it can come back

The global events industry generates more than $1 trillion in economic activity. Needless to say, it has been decimated by the coronavirus. After the lockdowns end and our health authorities tell us it’s safe to gather in groups, we need a plan to ease people back into real events. Virtual events won’t cut it in the long term — not just for participants but also for our economy.

Coronavirus upended the trillion-dollar events business. Here’s how it can come back

The global events industry generates more than $1 trillion in economic activity. Needless to say, it has been decimated by the coronavirus. After the lockdowns end and our health authorities tell us it’s safe to gather in groups, we need a plan to ease people back into real events. Virtual events won’t cut it in the long term — not just for participants but also for our economy.