How publishers are selling advertisers on virtual events

Now that product launch events and branded pop-up experiences are no longer an option, publishers are turning to virtual platforms and trying to sell their clients on the fact that virtual is a comparable trade off for in-person.

How publishers are selling advertisers on virtual events

Now that product launch events and branded pop-up experiences are no longer an option, publishers are turning to virtual platforms and trying to sell their clients on the fact that virtual is a comparable trade off for in-person.