Blog Posts

The future of events is not in-person or virtual; it’s...

2020 and the impacts of COVID-19 brought about huge challenges and ultimately changes to the events industry. At the start of the...

Virtual CES Was As Surreal As We All Suspected It Would...

Should it have happened at all?

The 2020 marketing trends that will continue to matter...

While 2020 has undoubtedly been a difficult year, it’s also been a dynamic one for the marketing industry as we’ve observed and adapted...

2020 top stories: What else but coronavirus?

With reporting by Brooke Holford Time to reach back into the memory bank to identify top stories for the past year. This year, this...

Nonprofit leaders say technology, collaboration sustained...

From telehealth to virtual fundraisers, nonprofit leaders say they plan to keep some new tools they picked up during the pandemic....

Conferences plot a comeback even before vaccines are widely...

Event planners eye 2021 return after cancellations in the U.S. cost as much as $22 billion industrywide.

What if the virtual event is here to stay?

The Singapore FinTech Festival and Singapore Week of Innovation and Technology have been slightly different this year.

What Virtual Events Might Look Like Post-Covid

We’re not going back to live events any time soon—even once the Covid-19 vaccine is widely distributed. What I and others in my industry...

Virtual Trade Shows vs. Physical In-Person Events

Many businesses are gradually embracing hosting virtual trade show events and moving away from physical events. Virtual trade shows...

Will the virtual and hybrid event model trend continue...

The virtual experience finds itself at the crossroads of modified habits and new habits

Hybrid Events are the New Normal in Marketing and Sales

To overcome the cons of both a physical event and an immersive virtual event, one needs to find a perfect balance and mix – hybrid...

Lights, Camera, Action: Rise of the Virtual Event!

Remember the movie Jumanji where the kids get pulled into the vortex of the big board game – where they don’t know what’s in store...

Pandemic pivot: Irving company hires dozens of furloughed...

To accommodate companies and professions in the pandemic, Josh Butler and Bill Mott began building and hosting virtual conferences....

Could I have attended this virtually? Events in the age...

I had my first ART yesterday.

Virtual events are here to stay: and they're a digital...

MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad...