Zoom has a plan to dominate the virtual events industry
When COVID hit, everyone raced to figure out how to turn all their events virtual. Now Zoom wants to win that industry, too.
Conferences, workout classes, graduations, cooking lessons. In 2020, they've all had one thing in common: They happen over video chat. Mostly over Zoom. The virtual event business has become a crucial one for many who used to rely on in-person interactions, and many believe it's not going to go away even when the pandemic does. Companies and creators are discovering the reach they can have with virtual events, and are leaning further into them.